The Connected Audience: Bringing together audience measurement and audience understanding across platforms
Jennie Beck and Rhiannon Griffiths
Ten years ago, a newspaper was a multi-section print product, perhaps with a nascent web presence; a TV channel was a branded destination with a menu of live viewing choices, and an opportunity to record content on to a three-hour tape. The audience for the newspaper and its sections; the channel and its programmes was simple to measure, and that was it.
Now a newspaper brand can be found in print, online, as an app, as a UGC site, on...