This article discusses some of the findings of the 11th annual Consumer Reaction to DTC Advertising of Prescription Medicines survey of over 1,500 Americans, as commissioned by Prevention, the healthy-living website, and Men's Health and Women's Health, the magazines.
The condition of US direct-to-consumer pharma advertising in 2008
Stephen Whiteside
Pharma advertisers should look online as well as to doctors and pharmacists if they are to take advantage of the ‘era of the Health Navigator’, in which burgeoning numbers...
