The conceptualisation and measurement of consumer value in services
Raquel Sánchez-Fernández and M. Ángeles Iniesta-BonilloUniversity of Almería
Morris B. HolbrookColumbia University
INTRODUCTION
During the last few decades,...
The conceptualisation and measurement of consumer value in services
Consumer value has been widely recognised as a key factor in organisational management, marketing strategy and consumer behaviour.
