The Commonwealth War Graves Commission: War Graves Week

The Commonwealth War Graves Commission (CWGC), an intergovernmental organisation, launched a geo-targeting campaign to make the plight of victims of war more personal in the UK.

Campaign details

Agency: M&C Saatchi Client: The Commonwealth War Graves Commission Campaign Name: War Graves Week

Creating awareness of the first-ever War Graves Week would encourage new, younger audiences to participate at local and online events.

Strategy