The color revolution

Gordon Webber of Benton & Bowles, discusses the arrival of the colour television and its impact on advertising in this speech to the 4A's (the American Association of Advertising Agencies) 1965 Eastern Annual Conference.

The color revolution

Gordon WebberBenton & Bowles

The New York Times said it in an article last month: “The stampede is on”.

The stampede by networks, local stations, advertisers, agencies, commercial film companies and film laboratories – into the extravagant rainbow land of color television.

For quite a few years, some of us, including CBS and ABC, thought it was just a lot of NBC propaganda. We had a suspicion that the NBC peacock was really a turkey under all that gaudy plummage.

Instead, the peacock proved to be a bird of prophecy. Suddenly, in the summer and fall...

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