Campaign details
Brand: The Coffee HouseBrand owner: The Coffee HouseLead agencies: The Purpose Group, Children OfContributing agencies: LUCIDigital, Moving Pixels StudioMarket: VietnamSector: Restaurants & takeawaysMedia channels: Content marketing, Merchadise & free gifts, Online video, Social media, Virtual & augmented realityBudget: Up to 500k
Executive summary
The Mid-Autumn Festival in Vietnam was a time for togetherness, for children to join in lantern parades and let their imagination be fostered by folk tales. But now, that cultural inspiration has been eclipsed by a highly commercialised market.
In...