The Coffee House: The mysterous adventure to save the moon

The Coffee House, a local coffee house chain, grew awareness and sales of its Mooncakes around the Mid-Autumn Festival in Vietnam with a campaign using online, augmented reality and social media.

Campaign details

Brand: The Coffee HouseBrand owner: The Coffee HouseLead agencies: The Purpose Group, Children OfContributing agencies: LUCIDigital, Moving Pixels StudioMarket: VietnamSector: Restaurants & takeawaysMedia channels:Content marketing, Merchadise...