The Coca-Cola Company: You Are What You Drink campaign

Cynthia Tokumitsu

The marketing of diet products has been fraught with unique challenges because of their focus on physical appearance.

Carbonated soft drinks
United States

The Coca-Cola Company: You Are What You Drink campaign

Cynthia Tokumitsu

OVERVIEW

The marketing of diet products has been fraught with unique challenges because of their focus on physical appearance. Issues such as cultural ideals of beauty, physical health,...

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