The Coca-Cola Company: Daha Daha

Coca-Cola, the soft drink brand, transformed Daha Daha to enable it to understand consumer archetypes and expectations in Turkey.

Campaign details

Brand: The Coca-Cola CompanyLead Agency: CaratRegion: EMEA

Strategy

Objective

The Coca-Cola Company (TCCC) will always be a beacon of hope for people via showing and reminding us the importance of feeling good, togetherness, celebrating and having fun. To walk the talk, TCCC consistently delivers multiple and tailor-made promo activities for every occasion and moment. However, it became difficult to announce, implement, track and measure these activities because of time and budget constrains. Another important challenge also emerged for data collection, tracking and remarketing due to GDPR and up-coming cookies world. It's crucial for...

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