The Coca-Cola Company: Daha Daha

Coca-Cola, the soft drink brand, transformed Daha Daha to enable it to understand consumer archetypes and expectations in Turkey.

Campaign details

Brand: The Coca-Cola CompanyLead Agency: CaratRegion: EMEA

Strategy

Objective

The Coca-Cola Company (TCCC) will always be a beacon of hope for people via showing and reminding us the importance of feeling good, togetherness, celebrating and...