The Coca-Cola Company: Coca Cola Summer Music Uplifting Breaks

Coca-Cola, the soft drink brand, distinguished the brand from competition to attract new customers in Turkey.

Campaign details

Brand: The Coca-Cola CompanyLead Agency: Carat TurkeyRegion: EMEA

Strategy

Objective

Our strategic objective was to attract new customers by distinguishing the brand from competition which have similar tone of voice. Among many local and...