The Co Operative Bank: The only way is ethics

Banking brand The Co-operative Bank grew revenue and search traffic in the UK via a multichannel campaign that focused on the climate crisis.

The only way is Ethics: How The Co-operative Bank proved that doing good is good for business

Summary

As pint-sized philosopher Kermit the Frog once said, it's not easy being green.

While the advertising industry's love affair with "purpose" is well documented, it's not always easy to convince businesses that doing the right thing will lead to the right results.

All too often, growth and good are treated as conflicting imperatives. Even businesses which prioritise sustainability can treat it as something quite separate to the business of, well, business.

Sustainability becomes the job of the PR or Corporate Comms team,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands