The only way is Ethics: How The Co-operative Bank proved that doing good is good for business
As pint-sized philosopher Kermit the Frog once said, it's not easy being green.
While the advertising industry's love affair with "purpose" is well documented, it's not always easy to convince businesses that doing the right thing will lead to the right results.
All too often, growth and good are treated as conflicting imperatives. Even businesses which prioritise sustainability can treat it as something quite separate to the business of, well, business.
Sustainability becomes the job of the PR or Corporate Comms team,...