Sustainability no longer competes for priority among other commercial imperatives – it is increasingly a vital part of how a business must adapt to the impacts of climate change.
Meanwhile, many people feel as if they have held up their side of the sustainability bargain, and now there’s an expectation that brands and governments should do the same. But there remains a say-do gap, in which reported public concern about the climate appears to outpace the willingness to take action.
Jessica Long, head of sustainability and ESG Insights at Ipsos MORI, called it the “values-action gap” at the Ad Net...
