The Circle of Sales
Integrating traditional and new media to fully deliver your message
Scott Schiller, the Walt Disney Internet Group.
By now, weve heard all the stories: 2000 began NASDAQs rollercoaster ride and the Internet-advertising slowdown. This year, NASDAQ continues its rollercoaster ride, layoffs dominate the headlines, the cyberspace cemetery is filling up, and traditional marketers and media companies alike are in retrenchment mode.
We are seemingly a far cry from 1999, or early 2000, for that matter: Magazines, especially those covering the Internet economy, were fatter than phone books, the Super Bowl telecast starred sock puppets...