The Chronically Ill Patient
How we should approach this important consumer for the healthcare industry
Chris Krattiger-SavelkoulsResearch Matters AG
INTRODUCTION
The ageing population as a cause for increased chronic illnesses
One of the most...
The chronically ill patient
Innovation in diagnosis, better understanding of disease prevention and continuous improved medications, in addition to an ageing population, are the cause of an ever-increasing market segment, namely the segment of the chronically ill or chronically treated patient.
