The chronically ill patient

Innovation in diagnosis, better understanding of disease prevention and continuous improved medications, in addition to an ageing population, are the cause of an ever-increasing market segment, namely the segment of the chronically ill or chronically treated patient.

The Chronically Ill Patient

How we should approach this important consumer for the healthcare industry

Chris Krattiger-SavelkoulsResearch Matters AG

 

INTRODUCTION

The ageing population as a cause for increased chronic illnesses

One of the most...