The Christopher D. Smithers Foundation: Hey, Charlie

The Christopher D Smithers Foundation, a non-profit organisation, raised awareness of the opioid addiction crisis among young people in the US by launching Hey, Charlie, a film shot for teens by teens.

Campaign details

Brand: The Christopher D. Smithers FoundationAgency: Heavy PicturesCountry: United States

Objectives

Over 2.5 million Americans are addicted to opioids but fewer than 50% of private sector treatment programs offer medications for Opioid...