The Christ Hospital: The Christ Hospital Health Network

The Christ Hospital Health Network (TCHHN), a Cincinnati healthcare provider, launched an out-of-home recruitment campaign that featured terminology that only seasoned nurses would understand to encourage an uplift in applications and tackle the national nursing shortage.

Challenge

The Christ Hospital Health Network (TCHHN) is one of the leading health networks in the Cincinnati area. The not-for-profit hospital has 6,500 employees and has been ranked the #1 hospital in the Greater Cincinnati area for 8 consecutive years by U.S. News and World Report. TCHHN has a high nurse-to-patient ratio and prides itself on providing high quality care.

As has been well-documented, COVID had a devastating impact on healthcare workers, particularly nurses, who due to staffing shortages were forced to work long hours and extra shifts while dealing with critically ill patients. In 2021, turnover rates for registered...

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