The Chief Marketing Officer as intersection of cross-function growth

Far from reaching an existential crisis, the Chief Marketing Officer role now has the potential to become more influential than ever.

The remit of the CMO is wider than ever. Supercharged by the rapid tech-driven evolution of customer experience, CMOs frequently find themselves at the intersection of several distinct but interrelated functions in addition to marketing and often with responsibility for growth across an organisation. Every organisation is different, of course, and so is the size and scope of the task facing every senior marketing executive.

However, there are key themes common to all CMOs: 

  • Marketing’s continual battle for influence and respect at the top table
  • Their unique position – relative to the rest of the C-Suite – straddling the internal...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands