The Chicago Town Pizza - How advertising built a big brand that built an even bigger company

Between 1991 and 2001, Schwan's Consumer Brands, transformed from a predominantly own label company into the UK's largest manufacturer of branded frozen pizza.
Agency: BDH/TBWAAuthors: Ben Johnson, Nicole Tenthij and Nick Brookes

The Chicago Town Pizza

How advertising built a big brand that built an even bigger company

Introduction

The two sides of the coin

The success of the Chicago Town Pizza brand is a simple yet...