Agency: BDH/TBWA | Authors: Ben Johnson, Nicole Tenthij and Nick Brookes |
The Chicago Town Pizza
How advertising built a big brand that built an even bigger company
Introduction
The two sides of the coin
The success of the Chicago Town Pizza brand is a simple yet compelling case in support of the power of effective advertising.
On the one side it will show how advertising's contribution took the brand from humble beginnings and helped turn it into one of the UK's top 50 fmcg brands.[1]
Putting this in context, the brand is now bigger than Kellogg's Cornflakes, Weetabix,...