The Charmed Generation becomes Generation Broke
Dick Stroud20plus30, A Marketing Consultancy
Pensions are a bit like root canal fillings: not something you want to think about unless absolutely necessary. That time has come. Who pays for pensions and who receives them affects the level and profile of consumer expenditure. And that's something which marketers cannot ignore.
The issues impacting pensions are simple and obvious. We are living longer, having fewer children and not saving enough. It doesn't take a genius to deduce that fewer people working will have to support increasing numbers of older people. The term 'support' doesn't...