The changing role of the branch office in supporting brand image and customer loyalty

Within a number of industries, there is a difficulty in integrating the growing dependence on new technology (interactive phone and internet services) with traditional forward facing offices in relation to brand loyalty.

The Changing Role of the Branch Office in Supporting Brand Image and Customer Loyalty

Nino DeNicolaDialogue Resource, Inc., United States.

INTRODUCTION

Marketers in virtually all industries are struggling to deal with the sea change in consumer attitudinal...