The challenge for marketing in China

Linda Yueh

All eyes in the West are turning to China. As this vast economy opens its doors, the potential for growth of its consumer markets is staggering.

The Challenge For Marketing In China

Dr. Linda Yueh LSE

Economic growth in China over the last 26 years has been staggering. From 1980 to 1989, China's GDP grew at an average annual rate of 10.2%, while the average for the world's economies over the same period was 3.2%. During the period 19901997, China's GDP growth rate was 11.6% as compared with the average world rate of 2.4%.

As a further basis of comparison, the United States during what is widely acknowledged as a period of economic  expansion ...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands