The challenge for marketing in China

All eyes in the West are turning to China. As this vast economy opens its doors, the potential for growth of its consumer markets is staggering.

The Challenge For Marketing In China

Dr. Linda Yueh LSE

Economic growth in China over the last 26 years has been staggering. From 1980 to 1989, China's GDP grew at an average annual rate of 10.2%, while the average for the world's economies over...