The Case for In-the-Box Innovation
Leyla NamiranianDirector of International Research, Decision Analyst, United States
Gwen IshmaelInnovation Services, Decision Analyst, United States
In the last several years, innovation has moved to the top of the worldwide business agenda, as shorter product lifecycles and an increasingly competitive environment have become global trends. These trends put pressure on companies to be more innovative and to do it quickly. The end result is that the ability of an organization to survive has begun to be defined by its capacity to innovate.
Nowhere is new product innovation more imperative than in the fast-moving...