The Case Against Price-related Promotions

Kathy Hammond and Andrew Ehrenberg

Argues the case that price promotions for fmcg brands do not lead to increased sales once the promotion is withdrawn.

The case against price-related promotions

Why the true value of price promotions is virtually negligible

Andrew Ehrenberg andKathy Hammond

INTRODUCTION

Price-promotions for fmcgs do not lead to increased sales once the incentive is withdrawn. This...

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