In this 1961 speech to the 4A's (the American Association of Advertising Agencies), Fairfax M Cone, of Foote, Cone & Belding, sets out - and attempts to clear up - some of the "misconceptions" which, he believes, make up the case against advertising, driven by recent U.S.
The Case Against Advertising
Fairfax Cone
The purpose here is to take up some of the perversions and to try to clear up some of the misconceptions that make up the case against advertising through vague authentication.
The case is stated again and again...