The Canadian Women's Foundation: Signal for Help

The Canadian Women's Foundation, a public foundation, launched The Signal For Help in Canada to generate awareness and combat domestic violence during the pandemic by providing women with a safe and discreet way to communicate.

Campaign details

Brand: Signal For HelpBrand owner: Canadian Women's FoundationAgency: Juniper Park\TBWAMarket: Canada

Credits:

Juniper Park\TBWA

  • Chief Creative Officer: Graham Lang
  • Executive Creative Director: Jenny Glover
  • President: David Toto
  • PR Joshua Burleton / Savanah Ebeling
  • Illustrator: Sam Bullis
  • Editor: Rod Reano
  • Social Media: Megan O'Malley
  • Agency Producer: Nancy Rak-Swales, Nina Buis
  • Designer: Rubene De Sousa
  • Developer: Kevin Ko, Steve Van Gelder
  • Coordinator: Alison Parke

Canadian Women's Foundation

  • VP Public Engagement: Andrea Gunraj
  • Senior Director Public Engagement: Sarah Ruddle
  • VP Community Initiatives: Anuradha Dugal
  • Senior Director Community Initiatives: Ann Decter
  • VP Philanthropy: Suzanne Duncan

Executive summary

The Signal For Help is a one-handed gesture intended to generate awareness...

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