Campaign details
Brand: Signal For HelpBrand owner: Canadian Women's FoundationAgency: Juniper Park\TBWAMarket: Canada
Credits:
Juniper Park\TBWA
- Chief Creative Officer: Graham Lang
- Executive Creative Director: Jenny Glover
- President: David Toto
- PR Joshua Burleton / Savanah Ebeling
- Illustrator: Sam Bullis
- Editor: Rod Reano
- Social Media: Megan O'Malley
- Agency Producer: Nancy Rak-Swales, Nina Buis
- Designer: Rubene De Sousa
- Developer: Kevin Ko, Steve Van Gelder
- Coordinator: Alison Parke
Canadian Women's Foundation
- VP Public Engagement: Andrea Gunraj
- Senior Director Public Engagement: Sarah Ruddle
- VP Community Initiatives: Anuradha Dugal
- Senior Director Community Initiatives: Ann Decter
- VP Philanthropy: Suzanne Duncan
Executive summary
The Signal For Help is a one-handed gesture intended to generate awareness...