The Canadian Women's Foundation: Signal for Help

The Canadian Women's Foundation, a public foundation for women and girls, launched a campaign in Canada to interrupt the increase in gender-based violence by creating a tool that had life saving potential for women in danger during lockdown.

Campaign video: The Canadian Women's Foundation – Signal for Help

Read the full campaign case study

Selected creative: The Canadian Women's Foundation – Signal for Help

Credits

Agency: Juniper Park\TBWA TorontoChief Creative Officer: Graham LangCommunications Manager: Josh BurletonDeveloper: Kevin Ko / Steve Van GelderDirector of Integrated Production: Nancy Rak-SwalesEditor: Natalie Trivino / Rod ReanoExecutive Creative Director: Jenny GloverIllustrator: Sam BullisManager, Public Relations and Online Engagement: Kate HawkinsPresident: David TotoProducer: Nina BuisSenior Director, Public Engagement: Sarah RuddleStudio...

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