The Canadian RTS study
Pat Pellegrini and Craig Dorning
By returning to the sample of Canadians who filled out a BBM radio diary BBM Canada was able to bring an extensive product and customer behavior database combined with BBM’s radio ratings to desktops in Canadian radio stations, agencies and advertisers.
The Canadian RTS Study
A single source study for Canadian radio stations
Craig Dorning
and Pat Pellegrini
BBM Canada
How the RTS Study Became the Largest Media-Consumer Study Ever Offered in
Canada: Background The Canadian Radio Marketplace
The...