The Canadian Lung Association: Lungs in the Air

AJ Jones, Russ Rickey

The Canadian Lung Association, a not-for-profit, launched a campaign in Canada to break the cycle of stigma, measured by positive sentiment, and drive donations.

Campaign details

Brand: The Canadian Lung Association Brand owner: The Canadian Lung Association Entrant company: McCannIdea creation: McCann Toronto Market: Canada Sector: Charities & voluntary organisations Media channels:Mobile & apps, Social media, Websites...

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