The Canadian Lung Association: Lungs In The Air

The Canadian Lung Association (CLA) charity, ran an out-of-home, online and PR campaign to broaden public interest in lung health, reduce stigma and attract donations.

Campaign details

Brand: The Canadian Lung AssociationBrand owner: The Canadian Lung AssociationEntrant company: McCann TorontoIdea creation: McCann Toronto, Performance Art TorontoMarket: CanadaSector: Charities & voluntary organisationsMedia channels: Mobile & apps, Outdoor, Out-of-home, Public relations, Social mediaBudget: Up to 500k

Campaign video

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