Campaign details
Brand: The Canadian Lung AssociationBrand owner: The Canadian Lung AssociationEntrant company: McCann TorontoIdea creation: McCann Toronto, Performance Art TorontoMarket: CanadaSector: Charities & voluntary organisationsMedia...
The Canadian Lung Association: Lungs In The Air
The Canadian Lung Association (CLA) charity, ran an out-of-home, online and PR campaign to broaden public interest in lung health, reduce stigma and attract donations.
