The Canadian experience in developing an outdoor reach and frequency model

This paper describes the utilization of GPS/cellular technology to record routes/distances travelled by respondents and therefore the opportunity to be exposed to outdoor advertising, providing the opportunity to build reach against various demographic target groups by outdoor advertising.

The Canadian Experience In Developing An Outdoor Reach And Frequency Model

Getting from there to here!

Mary E. Falbo COMB Canadian Outdoor Measurement BureauJoanne Van der Burgt IMS

INTRODUCTION

For years the outdoor industry in Canada has been working with...