The Canadian experience in developing an outdoor reach and frequency model
Joanne Van der Burgt and Mary E. Falbo
This paper describes the utilization of GPS/cellular technology to record routes/distances travelled by respondents and therefore the opportunity to be exposed to outdoor advertising, providing the opportunity to build reach against various demographic target groups by outdoor advertising.
The Canadian Experience In Developing An Outdoor Reach And Frequency Model
Getting from there to here!
Mary E. Falbo
COMB Canadian Outdoor Measurement BureauJoanne Van der Burgt
IMS
INTRODUCTION
For years the outdoor industry in Canada has
been working with...
