The Campaign Against Living Miserably (CALM): The invisible opponent

The Campaign Against Living Miserably (CALM), a charity, launched a campaign in the UK to raise awareness of the charity and the service it provided, encourage those in need to seek support and help to challenge the negative perceptions of mental health as a sign of weakness.

Executive summary

Suicide should be considered a public health emergency in the UK, with 125 lives lost every week.

Despite this, mental health is both hard to talk about and hard to understand. Unlike other illnesses, it is hidden from view. An internal, personal struggle for millions of people, many of whom fight it in silence.

We wanted to use the context of sport, an area where men are more comfortable expressing their emotions, to start a new conversation about mental health and to encourage those struggling to seek help.

The Invisible Opponentallowed Campaign Against Living Miserably (CALM) to...

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