The calculus of consumer privacy

Jeff Ewald, Barbara Itty, Jacqueline Beckley and Howard Moskowitz

This study provides the ‘algebra of the consumer’s mind’ regarding what the consumer wants different types of professionals and companies to know about them.

The Calculus of Consumer Privacy

Howard Moskowitz and Barbara IttyMoskowitz Jacobs Inc., United States

Jeff EwaldThe Optimization Group, Inc., United States

Jacqueline BeckleyThe Insight & Understanding Group, United States

PART 1: PRIVACY AS A SOCIAL,...

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