The buzz stops here

This article discusses brand monitoring, a tool which is becoming increasingly essential in a fragmented media marketplace where it is difficult for marketers to gain a 360 degree understanding of the buzz surrounding their brand.

The buzz stops here

Amy Syracuse

A fragmented marketplace has made it all but impossible for marketers to formulate a 360-degree view of the discussions surrounding their brands. There are simply too many channels, with too much content, and too few hours...

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