The Business of Storytelling with Quantitative Research

Graham Saxton and Andrew Davidson

Quantitative research is essential for business because it is robust, representative and `real’, but too often fails to engage with clients because of poor presentation.

The Business of Storytelling with Quantitative Research

Graham Saxton and Andrew DavidsonOTX Europe Research

PREFACE

This paper has been written by two authors with varied backgrounds in the research business; a mix of both agency side and client side roles...

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