Pamela Danziger Unity Marketing
In 2002 the US gifting market, the buying and giving of gifts for family and friends, represented a $253 billion total market, about 10% of the consumer economy. Unlike other consumer marketing efforts which target the self-purchaser/consumer a target market of one gifting is that rare marketing opportunity for retailers and marketers to achieve exponential marketing by touching two target markets directly and...
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Bray Leino
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