The business case for coaching

Janet English, Pene Healey and Elaine Moore

Discusses the need for coaching in market research agencies. Coaching, as distinct from formal training programmes, is a process for assisting individual executives to improve their learning continuously.

The Business Case for Coaching

Janet English PH Associates andElaine Moore NOP Research Group

INTRODUCTION

It's no longer just 'business as usual' for Market Research. Look around you. The industry is caught up in a maelstrom of change. Wherever you are and whatever you do in market research, the game is changing: new technology, globalisation, work intensification, extreme competition for talent and lack of public trust in research. And an increasing number of new players competing for what, traditionally, has been'our business'. Bringing with them different approaches, different mindsets and different techniques challenging how we...

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