The business case for coaching

Discusses the need for coaching in market research agencies. Coaching, as distinct from formal training programmes, is a process for assisting individual executives to improve their learning continuously.

The Business Case for Coaching

Janet English PH Associates andElaine Moore NOP Research Group

INTRODUCTION

It's no longer just 'business as usual' for Market Research. Look around you. The industry is caught up in a maelstrom of change. Wherever you are and...