The buck starts with you: How marketers can reclaim their power from the platforms by asking the right questions

Arielle Garcia

Looks at the misaligned and opaque incentives in the digital advertising ecosystem, and how brands can work towards resolving them.

In a recent column for AdExchanger, I discussed why I had decided to leave my role as Chief Privacy Officer at UM Worldwide after a decade promoting transparency, privacy and ethics. In large part, my decision related to how the opacity and misaligned incentives that pervade digital advertising promote willful blindness that is harmful to advertisers and their customers.

In the months since, I’ve had countless conversations with people on all sides of the industry, and was surprised to find so many that lamented the fact advertisers and their agencies were not more vocal in pushing for better...

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