The BrandZ Top 100 2008: what does it tell us?

This piece by WARC editor Carlos Grande looks beyond the headlines of the 2008 BrandZ top 100 report, to identify some of the trends and learnings behind the rankings.
The BrandZ Top 100 2008

The BrandZ Top 100 2008: what does it tell us?

Carlos Grande WARC Online

Media owners love Top 100 lists because they generate "news", with the headline story of which names have moved up, down or sideways almost writing itself. In...

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