The brand idea model

Nicholas Ind

The brand idea model is an integrated approach to corporate branding, and argues that a well-defined brand idea should be integrated in all aspects of an organisation's systems and processes so that the brand is presented in a unified manner.

The brand idea model

Nicolas Ind

The brand idea model is an integrated approach to corporate branding. The model stresses the importance of a well defined brand idea which should be integrated in all aspects of the organisation's systems and processes so...

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