The brains behind the ads

David Fletcher

In this short article, David Fletcher, head of MEC MediaLab, reviews recent insights into neuroscience, and their implications for newspapers.

The brains behind the ads

David Fletcher MEC MediaLab

It’s in the nature of the human condition that there are some things that we just can’t stop ourselves doing. Perhaps surprisingly, one of these things is thinking.

Every stimulus that comes our way gets the grey matter involved whether we like it or not, even if the vast majority of it remains blissfully subconscious. Some of these stimuli involve brands and ads, so in understanding how communications work, we should look to understand how the brain itself responds. The key question -...

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