Agency The Brand AgencyAdvertiser Curtin University of TechnologyAuthor Meredith Simpson, Co-Author- Paul YoleTotal Campaign Expenditure $1 - 2 million
Innovation is the introduction of something new and useful. This is the story of how innovative thinking reversed a disturbing decline in market share and gave young people the tools to help with one of the biggest decisions of their lives.
MARKET SHARE IN DECLINE
There are four public universities in Western Australia, who compete fiercely for their share of high school graduates each year. The University of Western Australia (UWA) and...