The Box

The Brand Agency helped Curtin University of Technology, Western Australia, to double its market share growth as the school of choice for school leavers.

The Box

Agency The Brand AgencyAdvertiser Curtin University of TechnologyAuthor Meredith Simpson, Co-Author- Paul YoleTotal Campaign Expenditure $1 - 2 million

Innovation is the introduction of something new and useful. This is the story of how innovative thinking reversed a disturbing decline in market share and gave young people the tools to help with one of the biggest decisions of their lives.


There are four public universities in Western Australia, who compete fiercely for their share of high school graduates each year. The University of Western Australia (UWA) and...

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