The Boris Lawrence Henson Foundation: Unspoken curriculum

The Boris Lawrence Henson Foundation (BLHF), the non-profit organisation, created a public awareness campaign in the US.

Situation Analysis

Taraji P. Henson founded the Boris Lawrence Henson Foundation (BLHF) in 2018 to eradicate the stigma of mental health and to normalize therapy in the Black community.

As Black families were grappling with the impacts of COVID-19, grieving the deaths of countless Black people at the hands of the police, and managing the anxiety of their children returning to in-person learning, we knew BLHF had to take action. To help address the intensifying mental health crisis, we approached BLHF to create a six-week public awareness campaign during Mental Health Awareness Month 2021 to confront the devastating...

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