The Boris Lawrence Henson Foundation: The Unspoken Curriculum

The Boris Lawrence Henson Foundation (BLHF), a non-profit organisation, ran a mental health and anti-racism campaign called the Unspoken Curriculum to support Black students in the USA and attract $250,000 in donations.

Campaign details

Brand: The Boris Lawrence Henson Foundation (BLHF) Brand owner: The Boris Lawrence Henson Foundation (BLHF) Entrant company: EdelmanIdea creation: Edelman New York Market: United States Sector: Charities & voluntary organisations Media channels: Websites & microsites, Social media, Word of mouth, Influencers, KOLs, Events & experiential Budget: Up to 500k

Executive summary

Imagine being considered a problem before your name is read at roll call.

Imagine trying to take pride in your achievements in a system that constantly diminishes them.

Imagine if...

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