The Boris Lawrence Henson Foundation: The Unspoken Curriculum

Dinah Douglas, Laura Goldsmith, Spike Logan

The Boris Lawrence Henson Foundation (BLHF), a non-profit organisation, ran a mental health and anti-racism campaign called the Unspoken Curriculum to support Black students in the USA and attract $250,000 in donations.

Campaign details

Brand: The Boris Lawrence Henson Foundation (BLHF) Brand owner: The Boris Lawrence Henson Foundation (BLHF) Entrant company: EdelmanIdea creation: Edelman New York Market: United States Sector: Charities & voluntary organisations Media channels: Websites & microsites, Social media, Word of mouth, Influencers, KOLs, Events & experiential Budget: Up to 500k

Executive summary

Imagine being considered a problem before your name is read at roll call.

Imagine trying to take pride in your achievements in a system that constantly diminishes them.

Imagine if...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands