The Body Shop International PLC: Ruby campaign

Patrick Hutchins

In 1976, when the cosmetics industry was making exaggerated claims about scientific advancements in skin care, Anita Roddick opened a store, The Body Shop, in a seaside town on the southern coast of England.

The Body Shop International PLC: Ruby campaign

Patrick Hutchins

OVERVIEW

In 1976, when the cosmetics industry was making exaggerated claims about scientific advancements in skin care, Anita Roddick opened a store, The Body Shop, in a seaside town on the...

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