The Bingo that Gets You Buzzing

'I wouldn't feel happy going into a bingo hall. You'd get all those old biddies staring at you' The client's problem was that of identifying and quantifying the market, understanding the mindset and changing the views on bingo of the target market.
Agency: J Walter Thompson ManchesterAuthors: Liz Lavelle

The Bingo that Gets You Buzzing

Introduction

'I just wouldn't feel comfortable going into a bingo hall. You'd get all these old biddies staring at you'

This view represents the consumer reality...

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