The Bill and Melinda Gates Foundation (BMGF): From ‘villain’ to ‘vulnerable’: re-writing the story of South Africa’s men and HIV

The Bill and Melinda Gates Foundation, an American private foundation, helped cast a fresh light on young men in South Africa, demonstrating they are complex, vulnerable individuals in harsh circumstances.

Campaign details

Brand: The Bill and Melinda Gates Foundation Agency: Ipsos/Matchboxology Country: UK

Synopsis

HIV in South Africa

Of all those living with HIV worldwide, almost a fifth are in South Africa. Young women account for two thirds of new infecti

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands