The Big Plus - Improving Scotland’s literacy and numeracy

Lesley Olejnik

This 2004-07 campaign for the Scottish Executive aimed to address problems of literacy and numeracy in Scotland.
Agency: The BridgeAuthors: Lesley Olejnik

The Big Plus – Improving Scotland's literacy and numeracy

1. SETTING THE SCENE

Here's a true story. Jim couldn't read and he kept this a secret. Even his wife didn't know about it. Jim, his wife and kids were...

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