The Big Picture: Paid search

Examines the outlook for paid search, taking into account the big picture view.
  • Paid search advertising is expected to defy economic headwinds, with investment up 12.5% globally this year and rising 6.2% in 2023, according to WARC Media data.
  • For the first time, search will account for a greater share of total global spend (28.4%) than premium video (28.2%).
  • After a stellar 12 months in 2021, when search investment in the US grew 32.8% year on year, growth will slow this year; US search ad investment will total $78.6bn in 2022, up only 0.3% on the previous year....

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