The Big Picture: Digital out of home

Examines the adspend outlook for DOOH, taking into account the big picture view.
  • Ad investment in DOOH will grow 13.2% year on year in 2023, according to WARC Media, with the market reaching $11.5bn, faster than the growth expected in any other channel.
  • In 2023, DOOH will have a 29.4% share of global OOH spend, up from 17.8% in 2020.
  • JCDecaux’s DOOH revenues grew by 19.5% year on year in Q4 2022, and by 41.1% for the full year....

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Insights Team
Bray Leino

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