The Big Long Idea for creative effectiveness in B2B

This report, developed with global B2B agency Stein IAS, describes the Big Long Idea approach as a method for developing ideas into strategic assets.
  • Creative effectiveness is now recognized as one of the essential B2B growth drivers and B2B marketers are responding with better and more creative work.
  • Creating strategic assets at the top of the Effectiveness Ladder does not happen by coincidence; it only happens by design.
  • There is an enormous opportunity for brands to make creative effectiveness the new competitive advantage by understanding the transformational trends currently taking place and applying the Big Long Idea (BLI) principles.
  • To climb the rungs of the B2B Effectiveness Ladder, marketers need to follow a systematic approach to developing creative, effective ideas....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands